it is a label from Switzerland that has designed and produced compact and flexible furniture for young and mobile urbanites since 1997. The label has been created by the two architects Valérie Jomini and Stanislas Zimmermann.

it's showroom is a mobile transparent living unit. The unit represents a minimal living space with a bed, a place for storage and a desk. This living unit reflects the philosophy of it design: compact, light and mobile, it suggests a possible vision of the living space of the future. Displayed in different urban sites it allows to link and confront the furniture with the city.
submeet, migros museum, zurich, march 2000
roof, löwenbräu, zurich, march 2000
salone del mobile, milano, april 2000
contemporary furniture fair, new york, may 2000

Literature

Schweizer Möbel und Interieurs im 20. Jahrhundert, Herausgegeben von Arthur Rüegg, Stiftung Good Goods, Verlag Birkhäuser, Basel 2002
Living in Motion, Design und Architektur für flexibles Wohnen, Herausgegeben von Mathias Schwartz-Clauss, Alexander von Vegesack, Vitra Design Stiftung GmbH, Weil am Rhein 2002
Swiss Made, Aktuelles Design aus der Schweiz, Gabriele Lueg, Köbi Gantenbein, Verlag Hochparterre, Zürich 2001
Designland Schweiz, Gebrauchsgüterkultur im 20. Jahrhundert, Lotte Schilder Bär, Norbert Wild, Pro Helvetia, Schweizer Kulturstiftung, Zürich 2001